Date(s) - April 12, 2017 - May 17, 2017
9:00 am - 10:00 am
Windows, Front of Department & Front of Store:
Wednesday, April 12, 2017 at 9 a.m. Mountain Time
Your window, Front of Department (FOD) and Front of Store (FOS) displays are a powerful draw. Windows, FOD and FOS act together, like a headline to a magazine article does, to invite the consumer into your store and departments by hinting at what they will find inside. There are some simple visual merchandising tricks to make the development of themes easier to execute and for changing them frequently. How to create a plan for your individual store will also be discussed. This session will be highly visual and will lead you through these tricks so you leave the webinar ready to attack your windows, front of store and front of department displays!
Cross Merchandising and Gift Groupings:
Wednesday, April 26, 2017 at 9 a.m. Mountain Time
A wonderful way to make your environment the go-to-place for buying special occasion gifts is to provide ideas for the perfect presents. Placing gift groupings with merchandise from multiple departments in your store’s hot spots (we’ll talk about this too) is a wonderful visual cue for your customers. Some well thought-out cross merchandising can serve to spur sales of items that alone might not be so sexy, but that when placed with other products becomes a highly desired gift. This interactive workshop will make sure you are ready to roll with these effective tips!
Engaging with Events:
Wednesday, May 17, 2017 at 9 a.m. Mountain Time
Today’s retail environment does more than sell merchandise-savvy retailers know the value of creating experiences for their shoppers. Experiences tap into our limbic brain which is where emotion lives and we tend to remember experiences more than a list of facts. And events are experiences! This session will explore how to plan simple events for your audience as well as explore ideas for these events so that you can execute a successful and relevant event.
Bookings are closed for this event.