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Recent Posts
Category Archives: retail display
26
Mar
Smart Retailers Change Things
One of the things I’m asked most often by retail store managers, sales professionals and customers is “Why do retailers change things so much?” I love this question. As a visual merchandiser, I have studied more than balance, color and … Continue reading
26
Mar
30
Aug
Visual Journey: Boston’s Newbury Street
Boston’s Newbury Street is a nostalgic place for this former New Englander and visual merchandiser to roam and I never pass up a chance to visit. On a recent trip east to spend time with family, I took a day to … Continue reading
15
Jun
Slow down and make a plan
I’m already in the midst of a busy summer with a full client list and lots of exciting work projects, and know that the difference between a runaway train and being the driver of my own train is having a plan. … Continue reading
24
Apr
Talking about Visual Merchandising at Outdoor Retailer
Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education
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16
Feb
Outdoor Retailer Winter Market – Tour Stop #Two
United by Blue never fails to do something different in their booth and because of this, the the brand is a regular stop for the visual merchandising tours at Outdoor Retailer. While they don’t create a brand new booth with each … Continue reading
6
Feb
Outdoor Retailer Stop #One: Mannequins and Color
Merchandising Matters recently returned from leading visual merchandising tours at Outdoor Retailer Winter Market in Salt Lake City. Not there? No worries! Over the next few weeks, tour stops will be spotlighted here one by one with a brief paragraph … Continue reading
19
Aug
Visual Merchandising Tours: Outdoor Retailer Summer 2016
Outdoor Retailer is a feast for the eyes for anyone who wants a concentrated glimpse into what makes a brand jump off the page and come to life. This August I had the honor of leading the Visual Merchandising Tours … Continue reading
Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education
Tagged Training
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4
Jan
Visual Merchandising Tours and Why They Should Be a Part of your Process
Outdoor Retailer is just a few days away and for my outdoor retail friends, I want to recommend making the time for visual merchandising tours. Merchandising tours are a task I recommend to anyone in the merchandising, sales or … Continue reading
8
Dec
Stand Out. Tell your OWN Story.
I was interviewed recently by the awesome Kristin Carpenter-Ogden of Verde PR and LivingUber and we chatted about the power of story in brand messaging and retail visual merchandising. We shared our views on engaging in a connected society that is actually…disconnected. (You can listen to … Continue reading
