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Recent Posts
Category Archives: Outdoor Retail Merchandising
9
Dec
Your story starts with….WHY
I’m working with a writer right now who is incredibly intelligent, who not only has strong opinions, but has the life experience and mind to be the right person to voice those opinions, and he’s rocking it. We started working … Continue reading
Posted in Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, Retail sales, small business tips, trade show merchandising, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education, Working with a Visual Merchandising Consultant
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8
Dec
Stand Out. Tell your OWN Story.
I was interviewed recently by the awesome Kristin Carpenter-Ogden of Verde PR and LivingUber and we chatted about the power of story in brand messaging and retail visual merchandising. We shared our views on engaging in a connected society that is actually…disconnected. (You can listen to … Continue reading
7
Jan
Learn about booth design process
Exciting addition to my work at Outdoor Retailer Winter Market! I’ve been collaborating with Yoga Journal on their booth design for the show and will provide a presentation on what the process entailed. If you are heading to OR, please … Continue reading
4
Nov
Mannequins: Silent Sellers
Mannequins are powerful silent sellers–what are the considerations when choosing the right style? For more insight, read my recent story in SNEWS® and learn more!
25
Oct
Accessory Merchandising with Sea to Summit
My latest story for SNEWS® explores the success of Sea to Summit’s merchandising philosophy.
24
Sep
Merchandising Madness: Meeting the challenge of merchandising accessories
Learn how Nathan works to blow up their accessory (or essentials as they prefer it be called) category in my latest story for SNEWS®.
19
Jun
Welcome to our new site!
After a few months of collaboration with my awesome site graphic designer, we are live! Look for stories to come soon on some of my current projects and some trade show tips to get you ready for Outdoor Retailer. This … Continue reading
29
Nov
Seven accessory merchandising and holiday gift-giving tips
Most retailers know that accessories present huge opportunities for add-on sales during the holiday season, especially when strong gift groupings are created. The closer we get to the big day, the more frantic shoppers tend to get, so positioning product … Continue reading
26
Jul
Trade show tip #13: Congratulate yourself for following!
What a fabulous audience you have been! I hope that you have enjoyed and benefited from following my weekly merchandising tips and found something that directly related to your trade show booth merchandising and marketing. Congratulations to you for taking … Continue reading
21
Jul
Trade Show Tip #12: Challenge yourself to something new
When was the last time you tried something completely new? Something that was just challenging enough that your belly felt a bit queasy with anxiety? Something that, once accomplished, put a little bounce in your step the following day? And … Continue reading
