Category Archives: Holiday merchandising tips

10
Dec

Holiday Merchandising Tip #26: Use simple signage to point the way

Attention is hard to grab this time of year.  Many people are rushing wildly around, still trying to determine what to buy their significant other, children, friends and co-workers.  There can be a sense of panic or sensory overload when … Continue reading

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8
Dec

Holiday Merchandising Tip #25:  Gift groupings make gift giving easier!

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8
Dec

Holiday Merchandising Tip #24: Tis the season to be jolly

There are two different ways for retailers to look at the holiday season with all its inherent challenges and stresses to both customers and sales staff:  either feed off the anxiety of stressed customers, or be sure your customers feed … Continue reading

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6
Dec

Holiday Merchandising Tip 23:  Know your hot spots!

Every store environment has at least one hot spot.  Do you know where yours are located?  This knowledge is helpful for not only spotlighting priority product but for driving sales of items that might not get noticed in their normal … Continue reading

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3
Dec

Holiday Merchandising Tip #22: Have you involved someone new?

Have you involved anyone new yet?  Share the merchandising wealth!  Get someone new involved in your visual merchandising!

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1
Dec

Holiday Merchandising Tip 21:  Aggressively move merchandise

Don’t wait until after Christmas to mark down seasonal merchandise that just isn’t moving.  Take a good look at your inventory and financials:  What products need extra ‘help’ to move them out the door? Evaluate your inventory and product placement … Continue reading

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30
Nov

Holiday Merchandising Tip 20:  Compel with color

Everyone knows the prominent colors of Christmas are red and green, with maybe some gold tossed in, and Hanukah is blue and white, or blue and silver.  The beauty of such strong color symbols is that we, the customer, know … Continue reading

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29
Nov

Holiday Merchandising Tip #19:  Drive sales by creating displays with impact

Your store has a cool product that you think would make an amazing holiday gift.  You want to be sure no one misses this wonderfully unique item, so you incorporate it into every display and place it all over your … Continue reading

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28
Nov

Lessons learned working the counter at McDonald’s

Back in the day, I worked at McDonald’s.  It was my first job, and the lessons I learned there continue to influence my work ethic today.  One of those lessons was how to enjoy the absolute madness of a ‘rush’ … Continue reading

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24
Nov

Holiday Merchandising Tip #18: Selling an experience

Mannequins should ideally help customers not only see themselves in a store’s apparel but also help them visualize themselves involved in the display activity being portrayed.  Outdoor and action sports retailers in particular are smart to create displays to showcase … Continue reading

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