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Recent Posts
Category Archives: Holiday merchandising tips
9
Dec
Your story starts with….WHY
I’m working with a writer right now who is incredibly intelligent, who not only has strong opinions, but has the life experience and mind to be the right person to voice those opinions, and he’s rocking it. We started working … Continue reading
Posted in Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, Retail sales, small business tips, trade show merchandising, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education, Working with a Visual Merchandising Consultant
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29
Nov
Seven accessory merchandising and holiday gift-giving tips
Most retailers know that accessories present huge opportunities for add-on sales during the holiday season, especially when strong gift groupings are created. The closer we get to the big day, the more frantic shoppers tend to get, so positioning product … Continue reading
21
Nov
Five tips to make your holiday sales spectacular!
The holiday season provides an enormous opportunity for retailers to develop lasting relationships with their customers and encourage foot traffic. Done well, many retailers will make the majority of their annual sales in under six weeks! How can you make … Continue reading
27
Oct
Five tips to help you put magic back in your store windows!
Once upon a time, store windows were magical and window shopping was an enjoyable experience, something the entire family could participate in. The store window once upon a time not only pulled us into the retail environment, but was a … Continue reading
22
Dec
Holiday Merchandising Tip #33: Provide a place to rest
A comfortable retail environment provides a place for shoppers to rest, examine their potential purchases, for spouses or children to read a book or play a game, and for physically challenged or elderly customers to rest for a moment. Providing … Continue reading
21
Dec
Holiday Merchandising Tip #32: Add some music and comforting scents!
Merchandising isn’t all about the eye. Merchandising can and should reach your customers through all the senses. Consider for a moment how fragrance has the power to transport you emotionally and harness this power in your own store environment. We … Continue reading
20
Dec
Holiday Merchandising Tip #31: Give something away
Someone very wise once told me, ‘the more you need something, the more you should give it away.’ Love, forgiveness, compassion, empathy, hope, financial resources; what human being doesn’t wish for more of those things? What will you give away … Continue reading
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16
Dec
Holiday Merchandising Tip #29: Love your visual specialist!
Yesterday a connection on LinkedIn shared a link from You Tube entitled “I work in fashion merchandising.” It was tongue in cheek, and I found myself doubled over in laughter as the madness of this work we so love was … Continue reading
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15
Dec
Holiday Merchandising Tip #28: Model your merchandise!
One of the best ways to move merchandise out the door is to encourage your sales staff to model whatever you sell. Modeling apparel or eye-catching accessories is easy to do, but you can also encourage the use of other … Continue reading
13
Dec
Holiday Merchandising Tip #27: Gift table placement
You have created gift tables, now you need to be sure you are placing them properly. Remember your goal is to drive sales and provide ideas! While shopping this weekend, I encountered the following gift table boo-boo’s: Tables that were … Continue reading
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