Category Archives: fashion merchandising

26
Mar

Smart Retailers Change Things

One of the things I’m asked most often by retail store managers, sales professionals and customers is “Why do retailers change things so much?” I love this question. As a visual merchandiser, I have studied more than balance, color and … Continue reading

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26
Mar

A walk through at a recent merchandising rework: Hollyann

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30
Aug

Visual Journey: Boston’s Newbury Street

Boston’s Newbury Street is a nostalgic place for this former New Englander and visual merchandiser to roam and I never pass up a chance to visit. On a recent trip east to spend time with family, I took a day to … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Uncategorized, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | 1 Comment
5
Dec

New Program: 2017 Merchandising Matters Membership begins 1/25/17

Visual merchandising knowledge can directly impact your bottom line and improve sales across all categories. Confidence in product placement and understanding of best practices also leads to a more satisfied team because they know what to do. Just as important … Continue reading

Posted in fashion merchandising, Merchandising Planning, Outdoor Retail Merchandising, Retail sales, small business tips, visual merchandiser, visual merchandising training and education, Working with a Visual Merchandising Consultant | Tagged | Leave a comment
19
Aug

Visual Merchandising Tours: Outdoor Retailer Summer 2016

Outdoor Retailer is a feast for the eyes for anyone who wants a concentrated glimpse into what makes a brand jump off the page and come to life. This August I had the honor of leading the Visual Merchandising Tours … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
8
Mar

Words on developing creativity by feeding inspiration at Outdoor Retailer

Posted in fashion merchandising, Merchandising Planning, Outdoor Retail Merchandising, Retail sales, trade show merchandising, trade shows | Leave a comment
25
Feb

What kind of consumer experience do you provide?

Let’s contrast these customer service experiences, shall we? 1) I was seeking a restaurant in the Cambridge area a few weeks ago to celebrate my younger daughter’s 21st. It was a surprise and I needed a reservation for 12. I … Continue reading

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15
Feb

Exploring Salt Lake City’s Nordstrom

Store design and the mannequins inside come in all sizes, shapes and colors, and determining which is best for individual retailers or manufacturers is never arbitrary. While on a recent trip to Salt Lake City for Outdoor Retailer Winter Market, … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
28
Jan

Sparkly Seattle Windows

Yes, it rained when I was in Seattle, but you know something?  Windows that are well merchandised are even more compelling with that lovely glisten of moisture from the sky and seem to sparkle at night. Here’s a bit of … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
11
Dec

Enticing visual merchandising lessons from Capri and Amalfi

The tiniest of markets in Italy harness color and repeat to entice.  Space is tight in here, and many of the shops have little space for multiple customers.  Lot’s of ‘butt brushing’ which in America is a no-no according to … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | 1 Comment