Space: The most often-neglected and important component to work


Bookcliff Vineyard wine tasting room in Boulder, Colorado: Before


Bookcliff Vineyard wine tasting room: After

The most important thing to me in my work is space. The space needs to feed my creative spirit and has to have that certain something that feeds brain freedom and is reflective of me. I have a home office with an enormous white board that is my planning ‘ground zero’ and am in the process of making an old door into my desk. I have just contracted to share another office in Boulder which will be my writing cave for a few days a week and will be a place to exit the isolation most artists have in their daily work. The first thing I will do is hang some art and set the stage for space that inspires me.

I was once married to a hoarder and was overwhelmed by internal anxiety created by his clutter. When we split and the clutter was removed, I was amazed by the instant sensation of peace and zen and joy I felt with the new space.

I work with artists trying to gain a foothold on their creative genre and one of the first tasks I assign them is to develop a space for their work–a space that is reflective of the spirit of their unique selves.

When I work with clients, the same rule applies. The images above reflect the beautiful metamorphosis of a wine tasting room in Boulder. The bank was not broken on this remodel and the intent was to create a comfortable space where patrons would feel both at home and a sense of the vineyard personality. Artwork was changed to actual photographs of the vineyard, a new color theme was devised to generate warmth and built-in benches were added to add storage and seating.

Look at your space, whether it be home office or retail environment. Ask yourself: Does this space inspire a sale (or creativity)? Would you want to linger there? Is this space reflective of your unique personality or brand?

If your answer is no to any of the above questions, I recommend you begin making a ‘blue sky’ list of all the things you would change if you could without censorship. Start small if you must–perhaps just a can of paint, but start. If you don’t feel you have the skills to manifest these changes, hire someone to guide you. When I worked with Bookcliff, I purely guided them on ways to insert their genuine vibe into their design. They did the footwork.

There are many ways to accomplish change, and your space is important both to you and the work you want to produce. Designing space is also a way of further clarifying who you are and what your purpose is, so have fun with it!

I find that when my space is reflective of me, my work is as well. Fit your space to you–I think you’ll discover a great deal along the way.



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