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Recent Posts
Monthly Archives: June 2011
29
Jun
Trade Show Tip #9: Tell me a story!
When I was a little girl, my grandfather read to me from Winnie the Pooh. Story time was one of my favorite parts of the day, and the memory and excitement of being told a story remains. The retail visual … Continue reading
23
Jun
Trade Show Tip #8: Color can be a powerful draw
Strategically utilizing color in your trade show booth visual merchandising is a powerful way to draw attention to your booth and your product. When the story being told is carefully considered, the wise use of color can even subdue visual … Continue reading
17
Jun
Trade Show Tip #7: Networking and relationship building
Networking is ideally about building relationships and letting people know who you are so that when the opportunity for your service or product arises, your name is the first name that crosses their lips. A business card alone cannot do … Continue reading
7
Jun
Trade Show Tip #6: The importance of business cards
So you’ve taken the plunge and made the investment to exhibit, and you are even feeling pretty on top of things a few months out thanks to following along with Merchandising Matters and other trade show resources. Your map is … Continue reading
2
Jun
Trade Show Tip #5: Map your trade show booth
We consult maps whenever we are planning a trip to a new place. Why? To save time and avoid getting lost; both of which are important if we want to be efficient with our time. Why not adopt these principles … Continue reading
