Holiday merchandising Tip #10:  Tell me a story

Regardless of the season, be sure your merchandising is telling a story.  All too often I see windows filled with mannequins that are nicely dressed but that have no relationship.  Before you set a window, table, shelf or high wall display know what the story is.  Remember that everyone knows the holidays are here—what else do you want your display to say?  Perhaps you have a table display that tells the story of gifts for the hostess, or maybe your window evolves from a color theme that is sure to grab attention.  To be effective, no element in a display should be randomly placed but should have a purpose. 

Remember displays in windows and on tables have the ability to not only drive traffic to you, but when a grouping has a relationship, is well positioned and well organized will invite add-on sales!

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