Category Archives: visual merchandiser

16
Mar

Space: The most often-neglected and important component to work

Bookcliff Vineyard wine tasting room in Boulder, Colorado: Before Bookcliff Vineyard wine tasting room: After The most important thing to me in my work is space. The space needs to feed my creative spirit and has to have that certain … Continue reading

Posted in Merchandising Planning, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
15
Feb

Exploring Salt Lake City’s Nordstrom

Store design and the mannequins inside come in all sizes, shapes and colors, and determining which is best for individual retailers or manufacturers is never arbitrary. While on a recent trip to Salt Lake City for Outdoor Retailer Winter Market, … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
11
Dec

Enticing visual merchandising lessons from Capri and Amalfi

The tiniest of markets in Italy harness color and repeat to entice.  Space is tight in here, and many of the shops have little space for multiple customers.  Lot’s of ‘butt brushing’ which in America is a no-no according to … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | 1 Comment
12
Nov

The Romance of Rome’s Windows

Rome’s visual merchandising understands seduction and romance with every detail carefully considered from the mannequin sculpture in a hair salon to the attention paid to the exterior of shops and caffes. The style, fashion and personality of this window invited … Continue reading

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17
Oct

SoHo windows make an impact

Merchandising Matters was in NYC at the end of September and had an opportunity to experience Broadway in SoHo as a consumer and tourist. It’s been a long time since I’ve been to NYC, and while I had thought I … Continue reading

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22
Aug

Powerfully position your product

Merchandising Matters presents “Powerfully Position your Product,” a series of visual merchandising workshops for the smaller retailer to be hosted by downtown retailers (Outdoor Diva’s, Weekends and Prana) on 9/12, 9/13 and 9/15 from 7:30-9:30 a.m.  Coffee and light breakfast … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
26
Jul

Trade show tip #13:  Congratulate yourself for following!

What a fabulous audience you have been! I hope that you have enjoyed and benefited from following my weekly merchandising tips and found something that directly related to your trade show booth merchandising and marketing. Congratulations to you for taking … Continue reading

Posted in Outdoor Retail Merchandising, retail display, Retail sales, SNEWS, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
19
Jul

Trade Show Tip #11:  Smile.  Now smile some more!

Visual marketing includes the personality of everyone in your booth or store with the cumulative effect being what we refer to as the ‘vibe’ one gets in your presence. There is no denying that certain feeling or energy in every … Continue reading

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
2
Jun

Trade Show Tip #5:  Map your trade show booth

We consult maps whenever we are planning a trip to a new place.  Why? To save time and avoid getting lost; both of which are important if we want to be efficient with our time.  Why not adopt these principles … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
24
May

Trade Show Tip #4:  How will they find you?

Wikipedia’s definition for a sign is “An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.”  How will you suggest the probable presence of your product at Outdoor Retailer? Your signage helps … Continue reading

Posted in Outdoor Retail Merchandising, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment