Category Archives: Uncategorized

30
Aug

Visual Journey: Boston’s Newbury Street

Boston’s Newbury Street is a nostalgic place for this former New Englander and visual merchandiser to roam and I never pass up a chance to visit. On a recent trip east to spend time with family, I took a day to … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Uncategorized, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | 1 Comment
12
Jan

Best Practices for the Outdoor Retailer Manual — On Sale Now!

Visual Merchandising Best Practices For The Outdoor Retailer

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4
Jan

Visual Merchandising Tours and Why They Should Be a Part of your Process

  Outdoor Retailer is just a few days away and for my outdoor retail friends, I want to recommend making the time for visual merchandising tours. Merchandising tours are a task I recommend to anyone in the merchandising, sales or … Continue reading

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, trade show merchandising, Uncategorized, visual merchandiser, visual merchandising training and education | Tagged | Leave a comment
30
Oct

The less than linear path

I launched Merchandising Matters over six years ago. I worked with a designer and developed my website, purchased business cards and hung out my virtual ‘plaque.’ I timed the start of my new business with a move to Colorado giving … Continue reading

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28
Apr

Trade Show Booth Tips

Merchandising Matters will be posting weekly trade show tips starting next week!  Follow along!

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11
Mar

The Merchandising Doctor hits the stands today!

Has your merchandising ever needed a doctor?  Have you ever wondered what treatment would work best for your merchandising challenges?  Have you ever wished you could get personal advice from an expert in the field?  Help is on it’s way!  … Continue reading

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17
Dec

Holiday Merchandising Tip #30: What’s left in your warehouse?

Only 7 days left until Christmas; is all your inventory represented on the sales floor?  Remember that customers are feeling that same holiday season ‘rush’ that retailers are, and need help from you! Tonight is a good time to explore … Continue reading

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18
Nov

Holiday Merchandising Tip #15:  Hard Goods and Gift Giving in the Outdoor Industry

The outdoor industry retailer has shelf upon shelf of cool gizmos for the gear head but that also appeals to the less adventurous or non-typical user.  How do you call attention to neat products that are in boxes or with … Continue reading

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11
Nov

Holiday Merchandising Tip #11:  Be creative with your prime real estate

Being creative with your prime real estate might seem obvious, but I am referring to more than your windows here.  Walk past your store with as objective an eye as possible; what areas do your eyes move towards first?  If … Continue reading

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10
Nov

Holiday merchandising Tip #10:  Tell me a story

Regardless of the season, be sure your merchandising is telling a story.  All too often I see windows filled with mannequins that are nicely dressed but that have no relationship.  Before you set a window, table, shelf or high wall … Continue reading

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