Category Archives: Uncategorized

Visual Merchandising Best Practices For The Outdoor Retailer

I launched Merchandising Matters over six years ago. I worked with a designer and developed my website, purchased business cards and hung out my virtual ‘plaque.’ I timed the start of my new business with a move to Colorado giving … Continue reading →

Merchandising Matters will be posting weekly trade show tips starting next week!  Follow along!

Has your merchandising ever needed a doctor?  Have you ever wondered what treatment would work best for your merchandising challenges?  Have you ever wished you could get personal advice from an expert in the field?  Help is on it’s way!  … Continue reading →

Only 7 days left until Christmas; is all your inventory represented on the sales floor?  Remember that customers are feeling that same holiday season ‘rush’ that retailers are, and need help from you! Tonight is a good time to explore … Continue reading →

The outdoor industry retailer has shelf upon shelf of cool gizmos for the gear head but that also appeals to the less adventurous or non-typical user.  How do you call attention to neat products that are in boxes or with … Continue reading →

Being creative with your prime real estate might seem obvious, but I am referring to more than your windows here.  Walk past your store with as objective an eye as possible; what areas do your eyes move towards first?  If … Continue reading →

Regardless of the season, be sure your merchandising is telling a story.  All too often I see windows filled with mannequins that are nicely dressed but that have no relationship.  Before you set a window, table, shelf or high wall … Continue reading →

You might wonder what Tim Thomas, Goalie for the Boston Bruins has to do with running a successful business or why I would pick him out of all athletes to relate the coming story.  Full disclosure requires that I tell … Continue reading →