Category Archives: trade shows

23
Jun

Trade Show Tip #8:  Color can be a powerful draw

Strategically utilizing color in your trade show booth visual merchandising is a powerful way to draw attention to your booth and your product.  When the story being told is carefully considered, the wise use of color can even subdue visual … Continue reading

Posted in Outdoor Retail Merchandising, retail display, trade show merchandising, trade shows, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
17
Jun

Trade Show Tip #7:  Networking and relationship building

Networking is ideally about building relationships and letting people know who you are so that when the opportunity for your service or product arises, your name is the first name that crosses their lips.  A business card alone cannot do … Continue reading

Posted in Outdoor Retail Merchandising, small business tips, trade show merchandising, trade shows | Leave a comment
7
Jun

Trade Show Tip #6:  The importance of business cards

So you’ve taken the plunge and made the investment to exhibit, and you are even feeling pretty on top of things a few months out thanks to following along with Merchandising Matters and other trade show resources.  Your map is … Continue reading

Posted in Outdoor Retail Merchandising, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment
2
Jun

Trade Show Tip #5:  Map your trade show booth

We consult maps whenever we are planning a trip to a new place.  Why? To save time and avoid getting lost; both of which are important if we want to be efficient with our time.  Why not adopt these principles … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
24
May

Trade Show Tip #4:  How will they find you?

Wikipedia’s definition for a sign is “An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.”  How will you suggest the probable presence of your product at Outdoor Retailer? Your signage helps … Continue reading

Posted in Outdoor Retail Merchandising, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
16
May

Trade Show Tip #3:  Bring forget-me-nots

I came home from Winter Outdoor Retailer with shopping bags, stickers, trail mix, lots of business cards and even some Wonder Warmers, compliments of two of the most entertaining young men I stumbled upon in the ballroom. All giveaways made … Continue reading

Posted in Outdoor Retail Merchandising, retail display, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment
11
May

Trade Show Tip #2:  Plug in!

Social media provides opportunities you cannot afford to ignore when attending a trade show, especially one the size of Outdoor Retailer.  With well-timed and relevant messaging you can begin to herald the arrival of you and your products weeks in … Continue reading

Posted in Outdoor Retail Merchandising, Retail sales, trade show merchandising, trade shows | Leave a comment