Category Archives: small business tips

5
Dec

New Program: 2017 Merchandising Matters Membership begins 1/25/17

Visual merchandising knowledge can directly impact your bottom line and improve sales across all categories. Confidence in product placement and understanding of best practices also leads to a more satisfied team because they know what to do. Just as important … Continue reading

Posted in fashion merchandising, Merchandising Planning, Outdoor Retail Merchandising, Retail sales, small business tips, visual merchandiser, visual merchandising training and education, Working with a Visual Merchandising Consultant | Tagged | Leave a comment
19
Aug

Visual Merchandising Tours: Outdoor Retailer Summer 2016

Outdoor Retailer is a feast for the eyes for anyone who wants a concentrated glimpse into what makes a brand jump off the page and come to life. This August I had the honor of leading the Visual Merchandising Tours … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
9
Dec

Your story starts with….WHY

I’m working with a writer right now who is incredibly intelligent, who not only has strong opinions, but has the life experience and mind to be the right person to voice those opinions, and he’s rocking it. We started working … Continue reading

Posted in Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, Retail sales, small business tips, trade show merchandising, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education, Working with a Visual Merchandising Consultant | Leave a comment
8
Dec

Stand Out. Tell your OWN Story.

I was interviewed recently by the awesome Kristin Carpenter-Ogden of Verde PR and LivingUber and we chatted about the power of story in brand messaging and retail visual merchandising. We shared our views on engaging in a connected society that is actually…disconnected. (You can listen to … Continue reading

Posted in merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
22
Oct

Training Tools: Teach How. Teach Why.

Can you imagine being hired to do a job and not receiving training? Or being asked to fulfill a role and not being provided with a clear understanding of how to achieve the desired outcome? Do you think it would … Continue reading

Posted in Merchandising Planning, Retail sales, small business tips, visual merchandiser, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
23
Mar

Merchandising Matters talks merchandising basics

Posted in merchandising displays, shelving, display cases, Merchandising Planning, retail display, Retail sales, small business tips, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
21
Nov

Five tips to make your holiday sales spectacular!

The holiday season provides an enormous opportunity for retailers to develop lasting relationships with their customers and encourage foot traffic.  Done well, many retailers will make the majority of their annual sales in under six weeks!  How can you make … Continue reading

Posted in Holiday merchandising tips, retail display, Retail sales, small business tips, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
21
Jul

Trade Show Tip #12:  Challenge yourself to something new

When was the last time you tried something completely new?  Something that was just challenging enough that your belly felt a bit queasy with anxiety?  Something that, once accomplished, put a little bounce in your step the following day?  And … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment
6
Jul

Trade Show Tip #10:  Get the help you need!

Outdoor Retailer is four weeks away and for many that proximity in time means the midnight oil burns nonstop.  The to-do list grows and grows, and time is at a premium.  We become task-oriented and don’t see our friends and … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, Retail sales, small business tips, trade show merchandising, trade shows, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
17
Jun

Trade Show Tip #7:  Networking and relationship building

Networking is ideally about building relationships and letting people know who you are so that when the opportunity for your service or product arises, your name is the first name that crosses their lips.  A business card alone cannot do … Continue reading

Posted in Outdoor Retail Merchandising, small business tips, trade show merchandising, trade shows | Leave a comment