Category Archives: Retail sales

22
Oct

Training Tools: Teach How. Teach Why.

Can you imagine being hired to do a job and not receiving training? Or being asked to fulfill a role and not being provided with a clear understanding of how to achieve the desired outcome? Do you think it would … Continue reading

Posted in Merchandising Planning, Retail sales, small business tips, visual merchandiser, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
23
Mar

Merchandising Matters talks merchandising basics

Posted in merchandising displays, shelving, display cases, Merchandising Planning, retail display, Retail sales, small business tips, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
16
Mar

Space: The most often-neglected and important component to work

Bookcliff Vineyard wine tasting room in Boulder, Colorado: Before Bookcliff Vineyard wine tasting room: After The most important thing to me in my work is space. The space needs to feed my creative spirit and has to have that certain … Continue reading

Posted in Merchandising Planning, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
25
Feb

What kind of consumer experience do you provide?

Let’s contrast these customer service experiences, shall we? 1) I was seeking a restaurant in the Cambridge area a few weeks ago to celebrate my younger daughter’s 21st. It was a surprise and I needed a reservation for 12. I … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Retail sales, visual merchandising display tips | Tagged | Leave a comment
11
Dec

Enticing visual merchandising lessons from Capri and Amalfi

The tiniest of markets in Italy harness color and repeat to entice.  Space is tight in here, and many of the shops have little space for multiple customers.  Lot’s of ‘butt brushing’ which in America is a no-no according to … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | 1 Comment
4
Nov

Mannequins: Silent Sellers

Mannequins are powerful silent sellers–what are the considerations when choosing the right style?  For more insight, read my recent story in SNEWS® and learn more!

Posted in merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, SNEWS, visual merchandising display tips, visual merchandising training and education | Leave a comment
29
Nov

Seven accessory merchandising and holiday gift-giving tips

Most retailers know that accessories present huge opportunities for add-on sales during the holiday season, especially when strong gift groupings are created.  The closer we get to the big day, the more frantic shoppers tend to get, so positioning product … Continue reading

Posted in fashion merchandising, Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
21
Nov

Five tips to make your holiday sales spectacular!

The holiday season provides an enormous opportunity for retailers to develop lasting relationships with their customers and encourage foot traffic.  Done well, many retailers will make the majority of their annual sales in under six weeks!  How can you make … Continue reading

Posted in Holiday merchandising tips, retail display, Retail sales, small business tips, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
26
Jul

Trade show tip #13:  Congratulate yourself for following!

What a fabulous audience you have been! I hope that you have enjoyed and benefited from following my weekly merchandising tips and found something that directly related to your trade show booth merchandising and marketing. Congratulations to you for taking … Continue reading

Posted in Outdoor Retail Merchandising, retail display, Retail sales, SNEWS, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
21
Jul

Trade Show Tip #12:  Challenge yourself to something new

When was the last time you tried something completely new?  Something that was just challenging enough that your belly felt a bit queasy with anxiety?  Something that, once accomplished, put a little bounce in your step the following day?  And … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment