Category Archives: Outdoor Retail Merchandising

9
Dec

Your story starts with….WHY

I’m working with a writer right now who is incredibly intelligent, who not only has strong opinions, but has the life experience and mind to be the right person to voice those opinions, and he’s rocking it. We started working … Continue reading

Posted in Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, Retail sales, small business tips, trade show merchandising, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education, Working with a Visual Merchandising Consultant | Leave a comment
8
Dec

Stand Out. Tell your OWN Story.

I was interviewed recently by the awesome Kristin Carpenter-Ogden of Verde PR and LivingUber and we chatted about the power of story in brand messaging and retail visual merchandising. We shared our views on engaging in a connected society that is actually…disconnected. (You can listen to … Continue reading

Posted in merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
7
Jan

Learn about booth design process

Exciting addition to my work at Outdoor Retailer Winter Market!  I’ve been collaborating with Yoga Journal on their booth design for the show and will provide a presentation on what the process entailed.  If you are heading to OR, please … Continue reading

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, SNEWS, trade show merchandising, trade shows, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
4
Nov

Mannequins: Silent Sellers

Mannequins are powerful silent sellers–what are the considerations when choosing the right style?  For more insight, read my recent story in SNEWS® and learn more!

Posted in merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, SNEWS, visual merchandising display tips, visual merchandising training and education | Leave a comment
25
Oct

Accessory Merchandising with Sea to Summit

My latest story for SNEWS® explores the success of Sea to Summit’s merchandising philosophy.

Posted in merchandising displays, shelving, display cases, Outdoor Retail Merchandising, SNEWS, visual merchandising training and education | Leave a comment
24
Sep

Merchandising Madness: Meeting the challenge of merchandising accessories

Learn how Nathan works to blow up their accessory (or essentials as they prefer it be called) category in my latest story for SNEWS®.

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, SNEWS, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
19
Jun

Welcome to our new site!

After a few months of collaboration with my awesome site graphic designer, we are live!  Look for stories to come soon on some of my current projects and some trade show tips to get you ready for Outdoor Retailer. This … Continue reading

Posted in merchandising displays, shelving, display cases, Outdoor Retail Merchandising, trade show merchandising | Leave a comment
29
Nov

Seven accessory merchandising and holiday gift-giving tips

Most retailers know that accessories present huge opportunities for add-on sales during the holiday season, especially when strong gift groupings are created.  The closer we get to the big day, the more frantic shoppers tend to get, so positioning product … Continue reading

Posted in fashion merchandising, Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
26
Jul

Trade show tip #13:  Congratulate yourself for following!

What a fabulous audience you have been! I hope that you have enjoyed and benefited from following my weekly merchandising tips and found something that directly related to your trade show booth merchandising and marketing. Congratulations to you for taking … Continue reading

Posted in Outdoor Retail Merchandising, retail display, Retail sales, SNEWS, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
21
Jul

Trade Show Tip #12:  Challenge yourself to something new

When was the last time you tried something completely new?  Something that was just challenging enough that your belly felt a bit queasy with anxiety?  Something that, once accomplished, put a little bounce in your step the following day?  And … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment