Category Archives: Merchandising Planning

7
Jan

Learn about booth design process

Exciting addition to my work at Outdoor Retailer Winter Market!  I’ve been collaborating with Yoga Journal on their booth design for the show and will provide a presentation on what the process entailed.  If you are heading to OR, please … Continue reading

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, SNEWS, trade show merchandising, trade shows, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
24
Sep

Merchandising Madness: Meeting the challenge of merchandising accessories

Learn how Nathan works to blow up their accessory (or essentials as they prefer it be called) category in my latest story for SNEWS®.

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, SNEWS, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
26
Aug

What is a Merchandising Matters retail visual merchandising needs assessment?

I’ve been asked a few times about what a visual merchandising needs assessment is, and decided this is the perfect spot to answer the question! A needs assessment is an overview of your store right now into which we incorporate … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, retail display, visual merchandising training and education, Working with a Visual Merchandising Consultant | Leave a comment
22
Aug

Powerfully position your product

Merchandising Matters presents “Powerfully Position your Product,” a series of visual merchandising workshops for the smaller retailer to be hosted by downtown retailers (Outdoor Diva’s, Weekends and Prana) on 9/12, 9/13 and 9/15 from 7:30-9:30 a.m.  Coffee and light breakfast … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
21
Jul

Trade Show Tip #12:  Challenge yourself to something new

When was the last time you tried something completely new?  Something that was just challenging enough that your belly felt a bit queasy with anxiety?  Something that, once accomplished, put a little bounce in your step the following day?  And … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment
19
Jul

Trade Show Tip #11:  Smile.  Now smile some more!

Visual marketing includes the personality of everyone in your booth or store with the cumulative effect being what we refer to as the ‘vibe’ one gets in your presence. There is no denying that certain feeling or energy in every … Continue reading

Posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
6
Jul

Trade Show Tip #10:  Get the help you need!

Outdoor Retailer is four weeks away and for many that proximity in time means the midnight oil burns nonstop.  The to-do list grows and grows, and time is at a premium.  We become task-oriented and don’t see our friends and … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, Retail sales, small business tips, trade show merchandising, trade shows, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
29
Jun

Trade Show Tip #9:  Tell me a story!

When I was a little girl, my grandfather read to me from Winnie the Pooh.  Story time was one of my favorite parts of the day, and the memory and excitement of being told a story remains.  The retail visual … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, retail display, trade show merchandising, trade shows, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
2
Jun

Trade Show Tip #5:  Map your trade show booth

We consult maps whenever we are planning a trip to a new place.  Why? To save time and avoid getting lost; both of which are important if we want to be efficient with our time.  Why not adopt these principles … Continue reading

Posted in Merchandising Planning, Outdoor Retail Merchandising, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | Leave a comment
7
Mar

Sharing the visual merchandising planning and execution process with your staff

Sales staff that are aware of their store’s visual merchandising goals and are included in the actual execution of the visual program tend to feel valued and respected.  In addition, your payroll dollars go further when you pass on merchandising … Continue reading

Posted in Merchandising Planning, visual merchandising training and education | Leave a comment