Category Archives: fashion merchandising

5
Dec

New Program: 2017 Merchandising Matters Membership begins 1/25/17

Visual merchandising knowledge can directly impact your bottom line and improve sales across all categories. Confidence in product placement and understanding of best practices also leads to a more satisfied team because they know what to do. Just as important … Continue reading

Posted in fashion merchandising, Merchandising Planning, Outdoor Retail Merchandising, Retail sales, small business tips, visual merchandiser, visual merchandising training and education, Working with a Visual Merchandising Consultant | Tagged | Leave a comment
19
Aug

Visual Merchandising Tours: Outdoor Retailer Summer 2016

Outdoor Retailer is a feast for the eyes for anyone who wants a concentrated glimpse into what makes a brand jump off the page and come to life. This August I had the honor of leading the Visual Merchandising Tours … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, small business tips, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
8
Mar

Words on developing creativity by feeding inspiration at Outdoor Retailer

Posted in fashion merchandising, Merchandising Planning, Outdoor Retail Merchandising, Retail sales, trade show merchandising, trade shows | Leave a comment
25
Feb

What kind of consumer experience do you provide?

Let’s contrast these customer service experiences, shall we? 1) I was seeking a restaurant in the Cambridge area a few weeks ago to celebrate my younger daughter’s 21st. It was a surprise and I needed a reservation for 12. I … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Retail sales, visual merchandising display tips | Tagged | Leave a comment
15
Feb

Exploring Salt Lake City’s Nordstrom

Store design and the mannequins inside come in all sizes, shapes and colors, and determining which is best for individual retailers or manufacturers is never arbitrary. While on a recent trip to Salt Lake City for Outdoor Retailer Winter Market, … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Tagged | Leave a comment
28
Jan

Sparkly Seattle Windows

Yes, it rained when I was in Seattle, but you know something?  Windows that are well merchandised are even more compelling with that lovely glisten of moisture from the sky and seem to sparkle at night. Here’s a bit of … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
11
Dec

Enticing visual merchandising lessons from Capri and Amalfi

The tiniest of markets in Italy harness color and repeat to entice.  Space is tight in here, and many of the shops have little space for multiple customers.  Lot’s of ‘butt brushing’ which in America is a no-no according to … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips | 1 Comment
12
Nov

The Romance of Rome’s Windows

Rome’s visual merchandising understands seduction and romance with every detail carefully considered from the mannequin sculpture in a hair salon to the attention paid to the exterior of shops and caffes. The style, fashion and personality of this window invited … Continue reading

Posted in fashion merchandising, merchandising displays, shelving, display cases, retail display, visual merchandiser, visual merchandising training and education | Leave a comment
9
Oct

Boston’s Newbury Street Eye Candy

One of my favorite parts about travel is checking out store windows and looking for inspiration.  From the seasonal playfulness of Marc Jacobs to the art gallery feel of Anthropologie, Boston’s Newbury Street did not disappoint!  Here’s a glimpse of … Continue reading

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29
Nov

Seven accessory merchandising and holiday gift-giving tips

Most retailers know that accessories present huge opportunities for add-on sales during the holiday season, especially when strong gift groupings are created.  The closer we get to the big day, the more frantic shoppers tend to get, so positioning product … Continue reading

Posted in fashion merchandising, Holiday merchandising tips, merchandising displays, shelving, display cases, Outdoor Retail Merchandising, retail display, Retail sales, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment