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ROBIN ENRIGHT SALCIDO is in the business of creativity. She is the founder of Merchandising Matters, a visual merchandising agency where she endeavors to enhance an emotional connection between buyer and seller through training and education and where she guides organizations and individuals to enhanced creativity in business and life. She feels a bit of magic when observing others transition from “I can’t, I don’t know how,” to “I can and I will,” and she isn’t afraid to wave her wand a bit to encourage this transformation.

Her client list includes Neptune Mountaineering, St. Regis Spa Retail, Hollyann, Outdoor Retailer, Vail Resorts, Sunlight Sports, Angler’s Covey, Sea to Summit, Buff, Inc., GSI Outdoors and Cascade Designs. Enright has worked as Travel Editor for Women’s Adventure Magazine, Merchandising Editor for SNEWS©, and as a local columnist, op-ed contributor and feature writer for MetroWest Daily News in Framingham, Massachusetts. She was awarded an Artist in Residency at Rocky Mountain National Park in 2012 and is currently working on Searching for Home, a collection of essays on the meaning of home and Permission to Leap: TheWorkbook, a workbook of exercises to spur creative process. Robin has led merchandising tours at Outdoor Retailer winter and summer markets (co-sponsored by Outdoor Retailer and SNEWS®).