Slow down and make a plan

I’m already in the midst of a busy summer with a full client list and lots of exciting work projects, and know that the difference between a runaway train and being the driver of my own train is having a plan. Having a plan is especially valuable to anyone in charge of visual merchandising details in their store.

Having a plan provides you with the ability to remain a few steps ahead and perhaps even more importantly, communicate your goals and desired outcome with your team. This communication insures everyone has a chance to be on the same page.

Simple steps to putting together a merchandising schedule:

  • Use a calendar to plot when you anticipate changing your windows and front of store. Be sure to think of promotions, community events, major sales and write them down.
  • Identify what story you anticipate telling with each event and indulge in some blue sky thinking about props, potential partners in addition to in-store merchandising.
  • Roughly sketch out the layout keeping in mind the following:
    • Theme
    • Purpose
    • Lighting
    • Color
    • Seasonal elements
    • Depth of display
    • Height variations
  • Get your team involved! Maybe even involve your customers!

You might spend more time on the front end when you plan a few months or a month out, but the time you will save is priceless. And you deserve that.

 

This entry was posted in merchandising displays, shelving, display cases, Merchandising Planning, Outdoor Retail Merchandising, retail display, Retail sales, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips. Bookmark the permalink.

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