Outdoor Retailer Stop #One: Mannequins and Color

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Merchandising Matters recently returned from leading visual merchandising tours at Outdoor Retailer Winter Market in Salt Lake City. Not there? No worries! Over the next few weeks, tour stops will be spotlighted here one by one with a brief paragraph explaining what caused the pause. Feel free to reach out if you have questions or want to chat.

Greneker mannequin display is held together here by a simple color story, black, white and the pop of red. Color helps differentiate mannequin styles and merchandise, sets the tone (this one is high energy) and creates clarity. Be sure you have a color strategy in display and product placement to clarify your merchandise messaging if you want to add impact.

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