Monthly Archives: May 2011

24
May

Trade Show Tip #4:  How will they find you?

Wikipedia’s definition for a sign is “An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.”  How will you suggest the probable presence of your product at Outdoor Retailer? Your signage helps … Continue reading

Posted in Outdoor Retail Merchandising, trade show merchandising, trade shows, visual merchandiser, visual merchandising display tips, Visual Merchandising Tips, visual merchandising training and education | Leave a comment
16
May

Trade Show Tip #3:  Bring forget-me-nots

I came home from Winter Outdoor Retailer with shopping bags, stickers, trail mix, lots of business cards and even some Wonder Warmers, compliments of two of the most entertaining young men I stumbled upon in the ballroom. All giveaways made … Continue reading

Posted in Outdoor Retail Merchandising, retail display, trade show merchandising, trade shows, Visual Merchandising Tips | Leave a comment
11
May

Trade Show Tip #2:  Plug in!

Social media provides opportunities you cannot afford to ignore when attending a trade show, especially one the size of Outdoor Retailer.  With well-timed and relevant messaging you can begin to herald the arrival of you and your products weeks in … Continue reading

Posted in Outdoor Retail Merchandising, Retail sales, trade show merchandising, trade shows | Leave a comment
2
May

Trade Show Tip #1:  Love being there!

Beginning this week, Merchandising Matters will be providing weekly trade show tips until the end of July.  While the tips are geared towards those attending Outdoor Retailer, they are not only specific to the outdoor retail industry.  Most provide valuable … Continue reading

Posted in Outdoor Retail Merchandising, retail display, trade show merchandising | Leave a comment