Monthly Archives: January 2011

25
Jan

Trade show merchandising tips

You’ve done your research, know your product has value in the market, now you need to create excitement and get that much needed return on the investment you’ve made as an exhibitor.  Do not let your merchandising be an afterthought. … Continue reading

Posted in Outdoor Retail Merchandising, trade show merchandising, visual merchandising display tips, visual merchandising training and education | Leave a comment
20
Jan

Creating merchandising and marketing strategies that attracts baby boomers

The cover story of December’s The Economist was entitled “The Joy of Growing Old (or why life begins at 46)” and explores the subject of the increasing level of happiness as people age, particularly as they enter their mid-50’s.  And … Continue reading

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6
Jan

Know your brand of hockey and play with passion

As a Bruins fan, and hockey lover, I watch a great deal of hockey.  Because I must have live hockey in my life, I’m even paying attention to the Avalanche now that I am a resident of Colorado.  Of course, … Continue reading

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5
Jan

Training methods that will reach everyone

From time to time I must summarize, in a neat paragraph, the value of my past experience.  And, like many consultants, I have been gifted with a varied and valuable work history. Merchandising Matters focuses on tasks related to the … Continue reading

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