Monthly Archives: December 2010

29
Dec

The Purple Cow and Passion

just picked up Seth Godin’s The Purple Cow again last night.  Both the merchandiser and writer in me are parched for ‘new’ material, and this was one of the books I purchased over a year ago, but somehow never read.  … Continue reading

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22
Dec

Holiday Merchandising Tip #33:  Provide a place to rest

A comfortable retail environment provides a place for shoppers to rest, examine their potential purchases, for spouses or children to read a book or play a game, and for physically challenged or elderly customers to rest for a moment.  Providing … Continue reading

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21
Dec

Holiday Merchandising Tip #32: Add some music and comforting scents!

Merchandising isn’t all about the eye.  Merchandising can and should reach your customers through all the senses.  Consider for a moment how fragrance has the power to transport you emotionally and harness this power in your own store environment.  We … Continue reading

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20
Dec

Holiday Merchandising Tip #31: Give something away

Someone very wise once told me, ‘the more you need something, the more you should give it away.’  Love, forgiveness, compassion, empathy, hope, financial resources; what human being doesn’t wish for more of those things? What will you give away … Continue reading

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17
Dec

Holiday Merchandising Tip #30: What’s left in your warehouse?

Only 7 days left until Christmas; is all your inventory represented on the sales floor?  Remember that customers are feeling that same holiday season ‘rush’ that retailers are, and need help from you! Tonight is a good time to explore … Continue reading

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16
Dec

Holiday Merchandising Tip #29: Love your visual specialist!

Yesterday a connection on LinkedIn shared a link from You Tube entitled “I work in fashion merchandising.”  It was tongue in cheek, and I found myself doubled over in laughter as the madness of this work we so love was … Continue reading

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15
Dec

Holiday Merchandising Tip #28: Model your merchandise!

One of the best ways to move merchandise out the door is to encourage your sales staff to model whatever you sell.  Modeling apparel or eye-catching accessories is easy to do, but you can also encourage the use of other … Continue reading

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13
Dec

Holiday Merchandising Tip #27:  Gift table placement

You have created gift tables, now you need to be sure you are placing them properly.  Remember your goal is to drive sales and provide ideas! While shopping this weekend, I encountered the following gift table boo-boo’s: Tables that were … Continue reading

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10
Dec

Holiday Merchandising Tip #26: Use simple signage to point the way

Attention is hard to grab this time of year.  Many people are rushing wildly around, still trying to determine what to buy their significant other, children, friends and co-workers.  There can be a sense of panic or sensory overload when … Continue reading

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8
Dec

Holiday Merchandising Tip #25:  Gift groupings make gift giving easier!

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