Monthly Archives: November 2010

30
Nov

Holiday Merchandising Tip 20:  Compel with color

Everyone knows the prominent colors of Christmas are red and green, with maybe some gold tossed in, and Hanukah is blue and white, or blue and silver.  The beauty of such strong color symbols is that we, the customer, know … Continue reading

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29
Nov

Holiday Merchandising Tip #19:  Drive sales by creating displays with impact

Your store has a cool product that you think would make an amazing holiday gift.  You want to be sure no one misses this wonderfully unique item, so you incorporate it into every display and place it all over your … Continue reading

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28
Nov

Lessons learned working the counter at McDonald’s

Back in the day, I worked at McDonald’s.  It was my first job, and the lessons I learned there continue to influence my work ethic today.  One of those lessons was how to enjoy the absolute madness of a ‘rush’ … Continue reading

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24
Nov

Holiday Merchandising Tip #18: Selling an experience

Mannequins should ideally help customers not only see themselves in a store’s apparel but also help them visualize themselves involved in the display activity being portrayed.  Outdoor and action sports retailers in particular are smart to create displays to showcase … Continue reading

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23
Nov

Holiday Merchandising Tip #17:  Learning from Apple

I’ve had many reasons to visit Apple this past month, and each time I leave happy.  My new toys are not the only reason I leave smiling, however. All of us can learn something about customer service and merchandising from … Continue reading

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20
Nov

Holiday Merchandising Tip #16:  How to merchandise patterned apparel

In addition to apparel’s traditional holiday colors, which can create a uniform and vibrant display, there will inevitably be clothing with patterns.  How should patterned tops and bottoms be incorporated into your solids? Obviously this depends on your assortment, but … Continue reading

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18
Nov

Holiday Merchandising Tip #15:  Hard Goods and Gift Giving in the Outdoor Industry

The outdoor industry retailer has shelf upon shelf of cool gizmos for the gear head but that also appeals to the less adventurous or non-typical user.  How do you call attention to neat products that are in boxes or with … Continue reading

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17
Nov

Holiday Merchandising Tip #14:  Publicizing your event

You have decided to host a holiday open house with other retailers in your neighborhood and want to get the word out.  How are you going to promote your event?  There is the obvious word-of-mouth communication, but there are additional … Continue reading

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16
Nov

Holiday Merchandising Tip #13:  Think outside the box with events

Retailers generally think of ‘events’ as sales, customer discount offers, or moving clearance along, but far more opportunities exist that you can take advantage of if you are willing to tap into your creativity. Why not partner up with other … Continue reading

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15
Nov

Holiday Merchandising Tip #12:  Communicate the goals of the season

Are your employees aware of your financial goals beyond the obvious?  Have you shared with them what products are your key volume drivers and your strategy behind inventory levels?  If not, I would encourage you to involve your team in … Continue reading

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